RICHLY Serum BB Cream35 ml / 1.18 fl oz
$39.90
A serum BB cream in ten shades, with deep tones made for brown skin. Skincare and coverage in one tube.
Shade 45 Deep Mocha
Deep Mocha
Deep brown skin with cool or neutral undertones.
How deep is your skin tone?
What's your undertone?
Check your jawline in daylight. Warm skin leans golden or yellow, cool skin leans red or blue, neutral sits in between.
Deeper than shade 45? We don't have your match yet, and we would rather tell you now.
Two-tube offer
2 tubes for $49.90 instead of $79.80, plus a free kabuki brush and a mystery gift.
How many tubes?
Second tube 45 Deep Mocha Same shade
+ FREE Kabuki Brush
+ FREE Mystery Gift30-day money-back guarantee
Wear it for 30 days. If the shade or the finish isn't right, we swap it or refund you.
Most BB creams come in three or four light shades. This one comes in ten, and the tan and deep shades are pigmented for brown skin, so they are made to dry down brown rather than gray.
The texture is a serum: it evens out dark circles, dark spots and uneven tone in a thin layer, and builds to full where you want more.
Match depth first, then undertone. The shade finder above asks two questions and suggests a shade. With two tubes you can take two neighboring shades and keep the one that fits.
The range stops at shade 45: if your skin is deeper than that, it will look too light on you.
Moisturize and apply your sunscreen. Dot a pea-size amount on forehead, cheeks, nose and chin, then buff it in with a flat-top brush or your fingers. Tap on a second layer where you want more coverage.
Tell us within 30 days of delivery. If the shade is wrong, we send the right one at no charge. If you don't like it at all, send it back for a full refund.
Made with bifida ferment lysate, glycerin and vitamin E, with iron oxide pigments for color. The full ingredient list is printed on the box.
Shipping is free in the US, and delivery times are shown at checkout. Returns and shade swaps are open for 30 days.
Three or four light shades, maybe one called tan. On brown skin that means a gray cast, an orange dry-down, or mixing two products to get close.
This one keeps going, and it tells you plainly who each shade is for.
A typical BB cream 3 or 4 light shades
RICHLY Serum BB 10 shades
Light FairDeep Mocha
Skincare and coverage in one tube, without the mask.
Dark circles, dark spots, acne marks and uneven tone even out in one thin layer. Add a second where you want more.
The deep shades carry enough warmth and depth to dry down true, so you aren't left with a gray film.
A fluid texture that melts in and moves with your face. No cakey edges, no heavy feel by lunch.
Made with bifida ferment lysate, glycerin and vitamin E, so skin feels comfortable and hydrated under the coverage.
Each shade is listed with its depth and undertone, so you can match yourself the way a makeup artist would: depth first, then undertone.
Screen colors are approximate. Our range stops at shade 45 for now: if your skin is deeper than that, it will look too light on you.
Moisturize, add your sunscreen, and give it a minute to sink in.
A pea-size amount, dotted on forehead, cheeks, nose and chin.
Buff it in with a flat-top brush for more coverage, or use your fingers for a sheer finish. Tap a second layer where you want it.
Setting it? Use a powder tinted for your skin tone. White translucent powders are what bring the gray cast back.
The coverage comes from pigment. The comfort comes from what it's suspended in.
A fermented ingredient long used in Korean serums. It's the reason this is called a serum BB.
A humectant and an antioxidant that keep skin feeling hydrated and comfortable under the coverage.
Mineral pigments blended in deeper, warmer ratios for the tan and deep shades, so brown reads as brown.
| Feature | RICHLY Serum BB | Typical BB cream |
|---|---|---|
| Shades | Ten, up to deep mocha | Three or four, mostly beige |
| On brown skin | Made to dry down true | Often goes gray or orange |
| Coverage | Medium, builds to full | Sheer to light |
| Feel | Serum-light, dewy | Varies |
| Wrong shade | Swapped free | Rarely covered |
Picking base makeup from a screen is a guess. If yours is off, tell us within 30 days and we send the right one at no charge.
The tan and deep shades (33, 41 and 45) are pigmented for brown skin, so they are made to dry down brown rather than gray.
The range does have a limit: if your skin is deeper than shade 45, it will look too light on you.
Medium in one thin layer, close to full with a second. It evens out dark circles, dark spots and acne marks. For tattoos or very high-contrast areas you may still want a concealer on top.
The finish is dewy, which dry and normal skin tend to love. If you run oily, set your T-zone with a powder tinted for your skin tone.
Yes. The texture is fluid, and thin layers sit more smoothly over fine lines than a thick foundation does. Start with less than you think you need.
No. It isn't a sunscreen, so apply your usual SPF first.
Yes, with two tubes. A flat-top kabuki brush and a mystery gift go into your cart with them, and the cart takes their price off. One set of gifts per order.
